TREND FOCUS
YEAR
2025
24 Page Brochure
Art Direction and Planning
DELIVERABLES
PROJECT DESCRIPTION
Stuller, Inc., the worldwide industry-leading fine jewelry manufacturer and supplier, is a leading voice in reporting and defining jewelry trends in the fashion industry. This trend-focused jewelry brochure was designed to feel visually dynamic while remaining cost-effective in production.
Much of the imagery was sourced from existing photography across multiple past projects, requiring a thoughtful approach to create a cohesive visual campaign. I collaborated closely with photo retouchers to unify color, lighting, and composition across all assets, ensuring the final piece felt seamless and intentional.
After auditing available imagery, I identified gaps in product coverage and partnered with photographers to produce six new images that highlighted emerging and trending jewelry styles. These new photographs were strategically integrated with archival assets to expand the visual story while maintaining budget efficiency.
The brochure design emphasizes bold typography, layered compositions, and interactive layouts. Large-scale text treatments and product imagery intentionally break beyond image borders, overlapping photography and typography to create movement, depth, and a contemporary editorial feel that reflects the fashion-forward nature of the collection.
24 PAGE BROCHURE
