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PLATINUM BROCHURE INSERT 2024

YEAR

2024

12 Page Brochure Insert

DELIVERABLES

PROJECT DESCRIPTION

Stuller, Inc., the worldwide industry-leading fine jewelry manufacturer and supplier, promotes platinum as a premium precious metal. Stuller partners with Platinum Guild International (PGI) to showcase the benefits of this premium quality metal. I designed a 12 page 5.5x8 inch brochure insert to be mailed out with the 2024 Summer issue of the JCK magazine and as a flipbook insert as part of JCK's online magazine.

JCK is considered to be the industry authority when it comes to in-depth content on cutting-edge technology, retail practices, and consumer-led style trends that shape the jewelry industry. Leading up to JCK Las Vegas, the largest and most renowned jewelry trade event in the world, JCK puts out a magazine that showcases the latest and greatest. My role was to compile recent pick-up imagery from Stuller's Digital Asset Library of platinum product Stuller has in-stock. When shown together, the imagery needed to look like a cohesive campaign. Then, I worked closely with a copywriter to ensure the images and copy created a cohesive story, and with the Business Units within Stuller to compile the product information needed.

To view Everlasting Platinum in the online JCK magazine, click here and go to pages 63-74. To view the flip book version of just the brochure put out by Stuller, click here.

BROCHURE INSERT

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©2024 by Allison N. Vizzi

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