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302® FINE JEWELRY PRINT MARKETING MATERIALS
16 Page Brochure
302 Fine Jewelry is a branded collection of curated and award-winning jewelry from Stuller, Inc., the worldwide industry leading fine jewelry manufacturer and supplier. But more than a collection, 302 is considered an investment and a partnership for jewelers, providing marketing support and digital sales tools for 302 partners to use as their own. 302 has it's own brand and cohesive marketing materials outside of the Stuller visual identity system, and markets towards jewelry retailers to partner with 302.
This print piece showcases the benefits of becoming a 302 retail partner through Stuller, from lighting-fast delivery to national brand attention from design awards and fashion magazine features. The trifold is given to Stuller customers at events that are considering partnering with 302 Fine Jewelry. My role was to update the imagery and layout of the trifold with 302's brand identity system, while making it consistent with the refreshed look of the other 302 marketing materials.
Once a Stuller customer opts in to becoming a 302 retail partner, they receive a welcome box. One of the pieces within the welcome box is Your Keys to Success, an in-depth look at the benefits of becoming a retail partner, and how to go about utilizing those benefits. This piece was a first-time print piece for the brand, rather than a redesign like the trifold. I used pick-up imagery from 302's Chapter campaigns to show the most updated and trending looks in the industry.
WELCOME BROCHURE 2022
Once a Stuller customer opts in to becoming a 302 retail partner, they receive a welcome box. In addition to receiving Your Keys to Success, customers will also find a benefit letter and a welcome letter. These pieces are meant to look cohesive with other 302 marketing materials with of color palette, typography, and high-quality imagery.
WELCOME AND BENEFITS LETTERS 2022
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